{"title":"SHOP Face Prime \u0026 Set","description":"","products":[{"product_id":"photo-focus-loose-setting-powder-soft-pink","title":"Photo Focus Loose Setting Powder | Soft Pink","description":"\u003cul\u003e\n\u003cli\u003e\nThis lightweight, silky powder features a radiant pink tint that enhances your natural glow for a fresh, luminous look.\u003c\/li\u003e\n\u003cli\u003e\nEffortlessly blends into the skin, blurring imperfections and ensuring a smooth finish that lasts all day.\u003c\/li\u003e\n\u003cli\u003e\nMinimizes shine while setting your makeup, keeping your complexion looking polished and radiant throughout the day.\u003c\/li\u003e\n\u003cli\u003e\nPerfect for all skin types, this setting powder enhances your makeup routine, allowing you to glow confidently.\u003c\/li\u003e\n\u003cli\u003e\nwet n wild makeup products are never tested on animals and are always cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"wetnwildbeauty","offers":[{"title":"Default Title","offer_id":44066603663459,"sku":"photo-focus-loose-setting-powder-soft-pink","price":3.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/4271\/4467\/files\/SOFT_PINK.jpg?v=1773814654"},{"product_id":"cooling-hydra-de-puffer-for-eyes-face","title":"Cooling Hydra De-Puffer For Eyes + Face","description":"\u003cp\u003eA cooling magic wand! This lightweight Cooling Hydra De-Puffer stick glides on super smoothly to deliver a cooling effect, enhanced with the power of caffeine and vitamin E.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\nTarget the appearance of puffiness with a soothing and invigorating formula featuring Caffeine and Vitamin E\u003c\/li\u003e\n\u003cli\u003e\n: This depuffer wakes up your skin in an instant\u003c\/li\u003e\n\u003cli\u003e\n: This easy-glide formula blends quickly and seamlessly into the skin.\u003c\/li\u003e\n\u003cli\u003e\n: Toss it in a bag, purse, or pocket to make on-the-go touchups and refreshes a breeze.\u003c\/li\u003e\n\u003cli\u003e\n: wet n wild makeup products are never tested on animals and are always cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ewet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!\u003c\/p\u003e","brand":"wetnwildbeauty","offers":[{"title":"Default Title","offer_id":44066604089443,"sku":"cooling-hydra-de-puffer-for-eyes-face","price":3.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/4271\/4467\/files\/1116107_Cooling_Hydra_Face_De-Puffer_Front_A.jpg?v=1773814660"},{"product_id":"photo-focus-loose-setting-powder-translucent","title":"Photo Focus Loose Setting Powder | Translucent","description":"\u003cp\u003eA jack of all trades is what we're calling her. Introducing our NEW! Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake. Complete your foundation application with our setting powder to create a soft-focus effect and subtly blur the look of fine lines and imperfections.\u003c\/p\u003e\n\u003cp\u003eAvailable in Translucent- recommended for fair to medium and tan skin tones; Banana- suitable for all skin tones; and Deep- recommended for medium-deep to deep skin tones.\u003c\/p\u003e","brand":"wetnwildbeauty","offers":[{"title":"Default Title","offer_id":44066604154979,"sku":"photo-focus-loose-setting-powder-translucent","price":3.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/4271\/4467\/files\/520B_2.jpg?v=1773814662"},{"product_id":"photo-focus-loose-setting-powder-deep","title":"Photo Focus Loose Setting Powder | Deep","description":"\u003cp\u003eA jack of all trades is what we're calling her. Introducing our NEW! Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake. Complete your foundation application with our setting powder to create a soft-focus effect and subtly blur the look of fine lines and imperfections.\u003c\/p\u003e\n\u003cp\u003eAvailable in Translucent- recommended for fair to medium and tan skin tones; Banana- suitable for all skin tones; and Deep- recommended for medium-deep to deep skin tones.\u003c\/p\u003e","brand":"wetnwildbeauty","offers":[{"title":"Default Title","offer_id":44066604384355,"sku":"photo-focus-loose-setting-powder-deep","price":3.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/4271\/4467\/files\/522B_1.jpg?v=1773814667"},{"product_id":"prime-focus-clingy-serum-primer","title":"Prime Focus Clingy Serum Primer","description":"\u003cul\u003e\n\u003cli\u003e\nInfused with 5% Niacinamide to enhance skin radiance and even out tone for a luminous glow.\u003c\/li\u003e\n\u003cli\u003e\nFormulated with 8% Glycerin to lock in moisture, leaving your skin plump and hydrated all day.\u003c\/li\u003e\n\u003cli\u003e\nAchieve a flawless base that lasts up to 16 hours, ensuring your makeup stays fresh and vibrant.\u003c\/li\u003e\n\u003cli\u003e\nEnriched with nourishing properties that not only prep your skin for makeup but also promote a healthier complexion over time.\u003c\/li\u003e\n\u003cli\u003e\nwet n wild makeup products are never tested on animals and are always cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"wetnwildbeauty","offers":[{"title":"Default Title","offer_id":44066604515427,"sku":"prime-focus-clingy-serum-primer","price":3.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/4271\/4467\/files\/1116690_SerumPrimer_Open_with_swatch.jpg?v=1773814671"},{"product_id":"photo-focus-natural-finish-setting-mist","title":"Photo Focus Natural Finish Setting Mist","description":"\u003cp\u003e\u003cspan\u003eThis Natural Finish Setting Mist delivers serious staying power! Gently sets and diffuses makeup while delivering a soft, natural-looking finish. Lightweight and ultra-comfortable, it’s enriched with a soothing blend of vitamins B5 and E and has a long wearing effect for up to 24 hours. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n: Mist over your makeup to set for ultra long-lasting wear, with a natural satin finish!\u003c\/li\u003e\n\u003cli\u003e\n: Delivers a perfectly flawless finish with a soft glow.\u003c\/li\u003e\n\u003cli\u003e\n: Comfortable, nourishing with Vitamin B5 and Vitamin E, and lightweight.\u003c\/li\u003e\n\u003cli\u003e\n: Whether you have dry skin, oily skin, or combination skin, this setting spray is formulated to be gentle.\u003c\/li\u003e\n\u003cli\u003e\n: wet n wild makeup products are never tested on animals and are always cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003ewet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!\u003c\/span\u003e\u003c\/p\u003e","brand":"wetnwildbeauty","offers":[{"title":"Default Title","offer_id":44066605203555,"sku":"photo-focus-natural-finish-setting-mist","price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/4271\/4467\/files\/1116100_PhotoFocus_24-Hour_Setting_Mist_Front_A.jpg?v=1773814695"},{"product_id":"photo-focus-matte-finish-setting-mist","title":"Photo Focus Matte Finish Setting Mist","description":"\u003cp\u003e\u003cspan\u003eThis Matte Finish Setting Mist is lightweight, diffuses makeup on the skin, and has a long wearing effect for up to 24 Hours. Sprays on gently and keeps you looking and feeling fresh. Enriched with vitamin B5 and vitamin E, this formula is nourishing and comfortable on the skin while delivering a perfected matte finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n: Mist over your makeup to set for ultra long-lasting wear, with a flawless matte finish!\u003c\/li\u003e\n\u003cli\u003e\n: Diffuses makeup upon application for a flawless matte finish.\u003c\/li\u003e\n\u003cli\u003e\n: Comfortable and weightless, with Vitamin B5 and Vitamin E, so you don't have to worry about a heavy set.\u003c\/li\u003e\n\u003cli\u003e\n: Whether you have dry skin, oily skin, or combination skin, this setting spray is formulated to be gentle and comfortable.\u003c\/li\u003e\n\u003cli\u003e\n: wet n wild products are never tested on animals and are always cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!\u003c\/span\u003e\u003c\/p\u003e","brand":"wetnwildbeauty","offers":[{"title":"Default Title","offer_id":44066605236323,"sku":"photo-focus-matte-finish-setting-mist","price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/4271\/4467\/files\/1116099_PhotoFocus_24-Hour_Setting_Mist_Front_A.jpg?v=1773814696"},{"product_id":"impossible-primer-stick","title":"Impossible Primer Stick","description":"\u003cp\u003eThis Silicone-Free, mattifying primer stick blurs the appearance of pores, seriously extends makeup wear, and delivers a blurring, flawless soft-focus finish. Infused with a soothing blend of gooseberry and Jeju blossom extract, it provides seamless application for long-lasting makeup with a clean, silicone-free base.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n: The Impossible Primer Stick is Silicone-Free, for a flawlessly clean makeup base\u003c\/li\u003e\n\u003cli\u003e\n: Blur imperfections while reducing the appearance of pores for a flawless soft-focus look.\u003c\/li\u003e\n\u003cli\u003e\n: This primer makeup is infused with gooseberry and Jeju blossom extract, which are known to be natural brighteners.\u003c\/li\u003e\n\u003cli\u003e\n: This primer delivers serious staying power!\u003c\/li\u003e\n\u003cli\u003e\n: wet n wild makeup products are never tested on animals and are always cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ewet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!\u003c\/p\u003e","brand":"wetnwildbeauty","offers":[{"title":"Default Title","offer_id":44066606415971,"sku":"impossible-primer-stick","price":3.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/4271\/4467\/files\/1116103_Impossible_Primer_Stick_Front_A.jpg?v=1773814707"},{"product_id":"5-in-1-essence-primer-finish-powder","title":"5 in 1 Essence Primer + Finish Powder","description":"\u003cp\u003e\u003cspan\u003eSkincare and makeup merge into one with the help of this essence primer + finishing powder with 5 skincare benefits. This product is the beginning and end to your makeup routine: use it to prep your skin, then reapply to set your makeup. This product reduces the appearance of fine lines and imperfections, but it also helps to smooth, condition, and balance the skin. A hint of yellow color helps to brighten dull skin and cut out redness. Your skin will look better than ever with a soft-focus finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e: Part makeup primer, part finishing powder, and part skincare, this essence powder preps your skin for makeup while also smoothing and conditioning the skin. Apply it again to set makeup for extended wear. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e: This face powder reduces the appearances of imperfections, cuts down on shine, and cuts redness with a touch of yellow pigment. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e: This skincare superhero is a dream come true! Prep your skin to be the ideal canvas while also smoothing, conditioning, and balancing the skin. Use it as part of your daily skincare routine before and after makeup application. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e: Whether you wear this primer on its own or as the first step and last in your makeup routine, you can enjoy a subtle soft-focus finish. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e: wet n wild makeup products are never tested on animals and are always cruelty-free.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003ewet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!\u003c\/span\u003e\u003c\/p\u003e","brand":"wetnwildbeauty","offers":[{"title":"Default Title","offer_id":44066607333475,"sku":"5-in-1-essence-primer-finish-powder","price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/4271\/4467\/files\/1000x1000_pdp.png?v=1773814724"},{"product_id":"5-in-1-essence-primer-liquid","title":"5 in 1 Essence Primer Liquid","description":"\u003cp\u003e\u003cspan\u003eSkincare and makeup merge into one with the help of this water-based primer essence with 5 skincare benefits. This primer gently smooths and conditions while prepping your skin for makeup. Infused with calendula extract, rose water, and galactomyces, this primer helps skin look and feel radiant with a luminous glowy finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n: Part makeup primer and part skincare, this essence liquid preps your skin for makeup while also smoothing and conditioning the skin.\u003c\/li\u003e\n\u003cli\u003e\n: Whether you wear this primer on its own or as the first step in your makeup routine, you can enjoy a subtle glowy finish.\u003c\/li\u003e\n\u003cli\u003e\n: This skincare superhero is a dream come true! Prep your skin to be the ideal canvas while also smoothing, conditioning, and balancing the skin. Use it as part of your daily skincare routine right before makeup application.\u003c\/li\u003e\n\u003cli\u003e\n: This makeup primer is blended with ingredients like calendula extract, rose water, and galactomyces.\u003c\/li\u003e\n\u003cli\u003e\n: wet n wild makeup products are never tested on animals and are always cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003ewet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!\u003c\/span\u003e\u003c\/p\u003e","brand":"wetnwildbeauty","offers":[{"title":"Default Title","offer_id":44066607366243,"sku":"5-in-1-essence-primer-liquid","price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/4271\/4467\/files\/24.png?v=1773814725"},{"product_id":"prime-focus-pore-minimizing-primer-serum","title":"Prime Focus Pore Minimizing Primer Serum","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eIt’s prime-time for your skincare routine! This water-based pore-refining primer serum blurs and softens the appearance skin as it preps and primes it for makeup. Formulated with a luxurious blend of flower and fruit extracts that help to refine, improve texture, and condition the skin, this face serum will leave you feeling positively radiant.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n: Reduce the appearance or pores with the help of Bakuchiol, a natural retinol alternative known to improve skin texture, as well as other naturally-derived ingredients like antioxidant-rich Dragonfruit Extract and Lavender Extract.\u003c\/li\u003e\n\u003cli\u003e\n: Adding a serum to your skincare routine can help brighten skin and refine pores while exfoliating and adding a touch of gentle hydration.\u003c\/li\u003e\n\u003cli\u003e\n: A garden of nourishing ingredients await including Rose Water, Green Tea Extract, Cactus Flower Extract, and more.\u003c\/li\u003e\n\u003cli\u003e\n: Whether you have naturally dry, oily, or combination skin, this primer serum works wonders on any skin type.\u003c\/li\u003e\n\u003cli\u003e\n: wet n wild makeup products are never tested on animals and are always cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"wetnwildbeauty","offers":[{"title":"Default Title","offer_id":44066607431779,"sku":"prime-focus-pore-minimizing-primer-serum","price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/4271\/4467\/files\/1114619_2.jpg?v=1773814727"},{"product_id":"prime-focus-brightening-primer-serum","title":"Prime Focus Brightening Primer Serum","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eIt’s prime-time for your skincare routine! This water-based primer serum boosts your skin’s radiance as it preps and primes it for makeup. Formulated with a luxurious blend of Pineapple, Calendula, and other flower and fruit extracts that help to brighten, refine, and condition the skin, this face serum will leave you feeling positively radiant.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n: Illuminate your skin with the help of this primer serum, enriched with ingredients derived from natural plants and flowers. Just apply a drop or two and your skin is on its way to being brighter and more radiant.\u003c\/li\u003e\n\u003cli\u003e\n: Adding a serum to your skincare routine can help brighten skin and refine pores while exfoliating and adding a touch of gentle hydration.\u003c\/li\u003e\n\u003cli\u003e\n: A garden of nourishing ingredients await including Rose Water, Green Tea Extract, Hibiscus Extract, and more.\u003c\/li\u003e\n\u003cli\u003e\n: Whether you have naturally dry, oily, or combination skin, this primer serum works wonders on any skin type.\u003c\/li\u003e\n\u003cli\u003e\n: wet n wild makeup products are never tested on animals and are always cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"wetnwildbeauty","offers":[{"title":"Default Title","offer_id":44066607497315,"sku":"prime-focus-brightening-primer-serum","price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/4271\/4467\/files\/1114618_2.jpg?v=1773814729"},{"product_id":"fight-dirty-detox-setting-spray","title":"Fight Dirty Detox Setting Spray","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eWhen your makeup isn’t standing up to the wear and tear of the day, it’s time to fight back and fight dirty with wet n wild’s Fight Dirty Detox Setting Spray. Just spray it on over your makeup and the ultra-fine mist sets your makeup while leaving a natural finish. Formulated with a nourishing blend of ingredients known to help clarify and tone the skin, this setting spray helps keep your skin clear and your makeup in place.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n: Lock in your look with the help of this ultra-fine mist that sets makeup with a strong hold and a natural finish.\u003c\/li\u003e\n\u003cli\u003e\n: Formulated with a nourishing blend of Chamomile Extract, Witch Hazel, Vegetable Collagen, Tea Tree Extract, and Eucalyptus oil, this setting spray leaves the skin feeling fresh, toned, and hydrated.\u003c\/li\u003e\n\u003cli\u003e\nThis purifying blend of ingredients helps to soothe skin, retain moisture, and minimize pores.\u003c\/li\u003e\n\u003cli\u003e\n: Whether you have naturally dry, oily, or combination skin, this priming spray works wonders on any skin type.\u003c\/li\u003e\n\u003cli\u003e\n: wet n wild makeup products are never tested on animals and are always cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"wetnwildbeauty","offers":[{"title":"Default Title","offer_id":44066607530083,"sku":"fight-dirty-detox-setting-spray","price":3.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/4271\/4467\/files\/1114472.jpg?v=1773814730"},{"product_id":"wnw-photo-focus-matte-face-primer","title":"Photo Focus Matte Face Primer","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eRemember when you were a kid, watching fairy tales, wishing you had a magic potion to transform yourself instantly into a glamorous princess? Well, were here to make your dreams come true! This miraculous primer can be used all over your face to minimize the appearance of pores, fill in fine lines and wrinkles, even out skin tone, prevent your foundation from caking, and brighten your complexion for ultra-vibrant color that lasts all day. Magic! How does it do this? Because we basically put diamonds in a bottle! No, really, we did. The key ingredient in this miracle primer is white sapphire, formulated into a smooth, silky cream that glides on effortlessly, leaving behind a crystal complexion. Just think of us as your fairy godmother!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e: Even out your skin tone while filling in pores and blurring imperfections. 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