COLLECTIONS All Collections

A jack of all trades is what we're calling her. Introducing our NEW! Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake. Complete your foundation application with our setting powder to create...

Our waterproof, silky formula is lightweight, comfortable, and glides onto the lids without tugging or pulling the delicate eye area. The satin gel formula delivers up to 16 hours of long-lasting, pigment-rich color in every effortlessly, smooth application. Smudge-proof, cry-proof and humidity-proof.

We’ve never quite understood why others make you spend over 20X as much on something that we give you for next to nothing. Our lipstick formula contains all the same things as the other guys: rich color, vitamins A & E, aloe vera, and...

Get ready for the sharpest lines ever! This waterproof liquid eyeliner features a tapered brush tip that measures less than 0.1mm for the top precision you’ve ever seen. Rated for wear up to 16 hours, this black eyeliner is your new best friend for...

16 Hour wear in a Waterproof, Smudge-proof, fade-proof, flake-proof, cry-proof formula that delivers rich, smooth pigment for the sharpest looks! Unique tank delivery system creates a continuous flow of pigment, with a no-skip bristle brush tip for ultimate precision and control. Ophthalmologist-tested and safe...

This ultra-pigmented, ultra-long lasting lip liner glides seamlessly onto the lips to define color with a flawless soft matte finish. Use alone or pair with your desired lip color for comfortable, lasting, perfect lip looks. : These lip liners feature bold color to match...

A jack of all trades is what we're calling her. Introducing our NEW! Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake. Complete your foundation application with our setting powder to create...

Sunset and line! We don’t have a 30+ year cult following on these babies for nothing! We smile sheepishly every time we hear compliments for these guys. And let us just tell you, we’re smiling a lot! This rich, creamy formula glides on silky-smooth...

Step into the Forsaken Forest with wet n wild's Fantasy Makers collection and discover an array of innovative formulas, captivating finishes, and enchanting accessories designed to bring your most daring Halloween looks to life! Whether you're seeking bold transformations or subtle finishes, this collection...

Get ready to embark on your next underwater adventure with this limited edition wet n wild x SpongeBob SquarePants collection. Create fun-tastic, custom looks with SpongeBob and his undersea pals, featuring new formulas, rich pigments and skin-loving ingredients-each product is designed to spark joy...

Infused with 5% Niacinamide to enhance skin radiance and even out tone for a luminous glow. Formulated with 8% Glycerin to lock in moisture, leaving your skin plump and hydrated all day. Achieve a flawless base that lasts up to 16 hours, ensuring your...

Designed with a triangle shape, it fits perfectly around the eyes and nose for precise application and blending in those hard-to-reach areas. The reversible elastic band allows you to slip your finger through for better control, making it easy to use both sides of...

Made with innovative cushion-like material, these ultra-soft sponges effortlessly blend makeup for a streak-free, airbrushed finish. The stretchy ribbon on the back provides a comfortable, secure grip, allowing for easy application without straining your hands. Each sponge features a unique shape, making it perfect...

This luxurious, sheer-to-medium, buildable Skin Tint with 5% Niacinamide, Hyaluronic Acid, and Peony Extract delivers smoothing, natural perfection. Blurs imperfections, finishes with a soft satin glow, and perfects while concealing redness and blemishes so naturally, it will look almost undetectable. A clean, skin-loving serum...

This luxurious, sheer-to-medium, buildable Skin Tint with 5% Niacinamide, Hyaluronic Acid, and Peony Extract delivers smoothing, natural perfection. Blurs imperfections, finishes with a soft satin glow, and perfects while concealing redness and blemishes so naturally, it will look almost undetectable. A clean, skin-loving serum...

This luxurious, sheer-to-medium, buildable Skin Tint with 5% Niacinamide, Hyaluronic Acid, and Peony Extract delivers smoothing, natural perfection. Blurs imperfections, finishes with a soft satin glow, and perfects while concealing redness and blemishes so naturally, it will look almost undetectable. A clean, skin-loving serum...

This luxurious, sheer-to-medium, buildable Skin Tint with 5% Niacinamide, Hyaluronic Acid, and Peony Extract delivers smoothing, natural perfection. Blurs imperfections, finishes with a soft satin glow, and perfects while concealing redness and blemishes so naturally, it will look almost undetectable. A clean, skin-loving serum...

This luxurious, sheer-to-medium, buildable Skin Tint with 5% Niacinamide, Hyaluronic Acid, and Peony Extract delivers smoothing, natural perfection. Blurs imperfections, finishes with a soft satin glow, and perfects while concealing redness and blemishes so naturally, it will look almost undetectable. A clean, skin-loving serum...

This luxurious, sheer-to-medium, buildable Skin Tint with 5% Niacinamide, Hyaluronic Acid, and Peony Extract delivers smoothing, natural perfection. Blurs imperfections, finishes with a soft satin glow, and perfects while concealing redness and blemishes so naturally, it will look almost undetectable. A clean, skin-loving serum...

This luxurious, sheer-to-medium, buildable Skin Tint with 5% Niacinamide, Hyaluronic Acid, and Peony Extract delivers smoothing, natural perfection. Blurs imperfections, finishes with a soft satin glow, and perfects while concealing redness and blemishes so naturally, it will look almost undetectable. A clean, skin-loving serum...