SHOP Face Prime & Set

This lightweight, silky powder features a radiant pink tint that enhances your natural glow for a fresh, luminous look. Effortlessly blends into the skin, blurring imperfections and ensuring a smooth finish that lasts all day. Minimizes shine while setting your makeup, keeping your complexion...

A cooling magic wand! This lightweight Cooling Hydra De-Puffer stick glides on super smoothly to deliver a cooling effect, enhanced with the power of caffeine and vitamin E. Target the appearance of puffiness with a soothing and invigorating formula featuring Caffeine and Vitamin E...

A jack of all trades is what we're calling her. Introducing our NEW! Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake. Complete your foundation application with our setting powder to create...

A jack of all trades is what we're calling her. Introducing our NEW! Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake. Complete your foundation application with our setting powder to create...

Infused with 5% Niacinamide to enhance skin radiance and even out tone for a luminous glow. Formulated with 8% Glycerin to lock in moisture, leaving your skin plump and hydrated all day. Achieve a flawless base that lasts up to 16 hours, ensuring your...

This Natural Finish Setting Mist delivers serious staying power! Gently sets and diffuses makeup while delivering a soft, natural-looking finish. Lightweight and ultra-comfortable, it’s enriched with a soothing blend of vitamins B5 and E and has a long wearing effect for up to 24...

This Matte Finish Setting Mist is lightweight, diffuses makeup on the skin, and has a long wearing effect for up to 24 Hours. Sprays on gently and keeps you looking and feeling fresh. Enriched with vitamin B5 and vitamin E, this formula is nourishing...

This Silicone-Free, mattifying primer stick blurs the appearance of pores, seriously extends makeup wear, and delivers a blurring, flawless soft-focus finish. Infused with a soothing blend of gooseberry and Jeju blossom extract, it provides seamless application for long-lasting makeup with a clean, silicone-free base....

Skincare and makeup merge into one with the help of this essence primer + finishing powder with 5 skincare benefits. This product is the beginning and end to your makeup routine: use it to prep your skin, then reapply to set your makeup. This...

Skincare and makeup merge into one with the help of this water-based primer essence with 5 skincare benefits. This primer gently smooths and conditions while prepping your skin for makeup. Infused with calendula extract, rose water, and galactomyces, this primer helps skin look and...

It’s prime-time for your skincare routine! This water-based pore-refining primer serum blurs and softens the appearance skin as it preps and primes it for makeup. Formulated with a luxurious blend of flower and fruit extracts that help to refine, improve texture, and condition the...

It’s prime-time for your skincare routine! This water-based primer serum boosts your skin’s radiance as it preps and primes it for makeup. Formulated with a luxurious blend of Pineapple, Calendula, and other flower and fruit extracts that help to brighten, refine, and condition the...

When your makeup isn’t standing up to the wear and tear of the day, it’s time to fight back and fight dirty with wet n wild’s Fight Dirty Detox Setting Spray. Just spray it on over your makeup and the ultra-fine mist sets your...

Remember when you were a kid, watching fairy tales, wishing you had a magic potion to transform yourself instantly into a glamorous princess? Well, were here to make your dreams come true! This miraculous primer can be used all over your face to minimize...

Create picture-perfect looks with the help of this loose setting powder from wet n wild Photo Focus. Silky-smooth and weightless, this setting powder is a jack-of-all-trades that can be used to set, mattify, absorb oil, or bake. Complete your foundation application with this setting...

Achieve radiant polished looks with the help of wet n wild’s Bare Focus Clarifying Finishing Powder. Thoughtfully formulated with a nourishing blend of vitamins and revitalizing extracts, this finishing powder is great for all skin types and helps keep makeup looking fresh, while promoting...

Achieve radiant polished looks with the help of wet n wild’s Bare Focus Clarifying Finishing Powder. Thoughtfully formulated with a nourishing blend of vitamins and revitalizing extracts, this finishing powder is great for all skin types and helps keep makeup looking fresh, while promoting...

Achieve radiant polished looks with the help of wet n wild’s Bare Focus Clarifying Finishing Powder. Thoughtfully formulated with a nourishing blend of vitamins and revitalizing extracts, this finishing powder is great for all skin types and helps keep makeup looking fresh, while promoting...

Achieve radiant polished looks with the help of wet n wild’s Bare Focus Clarifying Finishing Powder. Thoughtfully formulated with a nourishing blend of vitamins and revitalizing extracts, this finishing powder is great for all skin types and helps keep makeup looking fresh, while promoting...

Why Impossible? This first-of-its-kind SILICONE-FREE primer turns imagination into innovation with breakthrough performance and benefits. Mattifying AND hydrating? Yes! And we’ll say it one more time for the people in the back! This breakthrough silicone-free formula features the silky, seamless application traditionally achieved with...